How Reborn Dolls and Baby Doll Therapy are Helping with Healing
realistic baby doll is pictured in nursery and often used for therapy
Image credits: alanababys

At first glance, they look like real infants. On closer inspection, they’re realistic baby dolls, often referred to as “reborn dolls.” Some models cry, suck pacifiers, or simulate breathing. Once a niche craft from the 1990s, reborn dolls are now part of a global market projected to reach over $630 million by 2034. With North America leading demand and countries like China, Japan, and Brazil reporting double-digit growth, the lifelike dolls are no longer just collectibles, they’re a booming industry with real emotional stakes.

The trend has even entered politics. Rio de Janeiro now celebrates “Reborn Stork Day” each September to honor doll makers.

Some stories are surprising: a Brazilian woman tried to take her ex-partner to court over custody of a reborn doll, while politicians proposed fines for people using dolls to “skip” public service lines.

As a therapist, I see realistic baby dolls as a creative outlet that some individuals use to cope with emotions. While some celebrate their therapeutic value, others question or criticize their use.

Why Do Realistic Baby Dolls Spark So Much Backlash?

Many people associate dolls with childhood, so seeing adults pushing strollers or bottle-feeding realistic baby dolls may feel unfamiliar or unsettling. Critics sometimes point to extreme cases, like using a doll in a restaurant highchair or claims (unverified) that owners bought formula during shortages, as evidence of unhealthy behavior.

These judgments often reflect cultural discomfort. Adults are expected to “grow up” and nurturing a doll may be seen as immature. Yet, playfulness is a human trait, not just a childish one.

Other hobbies with childlike roots, like adult coloring books, are widely accepted. The difference is that dolls, however, evoke deeper associations with parenting and loss, which may explain the stronger reactions.

What is Baby Doll Therapy

From a clinical perspective, realistic baby dolls may be used as part of experiential therapy. When words fail, actions like holding or soothing a doll may help individuals express grief, trauma, or unmet desires.
Potential benefits may include:

  • Supporting different personalities and needs
    Not every individual responds to the same type of therapy. Realistic baby dolls may be one option in a person-centered, eclectic approach.
  • Processing emotions when words fall short
    Caring for a doll may help externalize feelings that are difficult to articulate.
  • Working through “stuck” grief
    For those who have experienced pregnancy loss or the death of a child, realistic baby dolls may offer a symbolic outlet for nurturing behaviors.
  • Reducing anxiety through routine
    Feeding, holding, or soothing a doll may provide calming structure for some individuals.
  • Offering symbolic caregiving
    Engaging in caregiving rituals can restore a sense of meaning and control.

How Dolls Help Dementia and Alzheimer’s Patients

Realistic baby dolls may also be used in dementia and Alzheimer’s care.

Some individuals with dementia interact with dolls for comfort and engagement. Familiar routines, like holding or soothing a doll, may help reduce fear and agitation.

Because of memory impairment, some individuals may not consistently recognize that the babies are dolls. In later stages of dementia, it is more common for a person to interact with the doll as if it were a real infant, which can still provide a meaningful and calming engagement.

A Cleveland Clinic pilot study evaluated Alzheimer baby doll therapy with 46 patients, ages 70 to 96. Those who received dolls often named them Violet, Daisy, even “Sweet Baby Jesus” and used tables as cribs or held them while sleeping. Nurses and family members reported improvements in mood and reductions in agitation.

While more research is needed, the study confirmed baby doll therapy may be a feasible nonpharmacologic intervention.

Do Reborn Doll Owners Really Think They’re Real Babies?

A common misconception is that reborn owners believe the dolls are real. In most cases, individuals, whether grieving parents, infertility patients, or collectors, understand the dolls are symbolic.

Context is key. Unless the behavior is harmful, the meaning behind the doll is often more important than the behavior itself.

What Happens When Reborn Doll Owners Are Judged or Shamed?

A common question is whether owning realistic baby dolls is harmful to mental health. Owning realistic dolls is not inherently harmful. The greater risk may come from stigma and judgment.

As I explain to clients, bullying and judgment are well known to have negative mental health impacts. They can leave people feeling shame, low self-worth, anxiety, and isolation. For individuals who use reborn dolls as a source of comfort, this kind of criticism can lead them to withdraw from friends, family, or social activities. When the judgment comes from loved ones, the hurt may even go deeper.

People often ask how they should talk to a friend or family member who finds comfort in a reborn doll. One approach is curiosity rather than criticism. Asking a question such as, “Can you tell me what this doll means to you?” opens dialogue instead of creating distance. Referring to the doll by the name the person has chosen also communicates respect.

Ultimately, the stigma around reborn dolls may say more about cultural discomfort than about the individuals who find them meaningful. When people feel safe to use their coping tools without ridicule, they are more likely to preserve supportive connections and maintain their mental health.

Reborn Dolls as a Window into Human Coping

Whether used in grief therapy, dementia care, or community meetups, realistic baby dolls reflect the many ways people seek comfort and connection. For some they are art, for others they are coping tools, and for many they are simply a meaningful hobby. While they may seem unsettling to outsiders, for those who use them, the value is real.

Rather than pathologizing reborn doll use, it may be more helpful to understand it as one of many coping tools people turn to when words and traditional approaches fall short. Just as journaling, music, or coloring can help express emotions, realistic baby dolls may provide a bridge between inner grief and outward healing.

If you or someone you love is exploring unconventional coping tools, a licensed mental health professional can help guide the process. Talking with a therapist may provide clarity, support, and additional strategies for processing grief, anxiety, or life’s transitions.

Ready to explore your own path to healing? Schedule an appointment with a LifeStance therapist today to gain support in seeking the tools that may work best for you.

References

  1. Business Research Insights. (2025, September 8). Silicone dolls market size, trends, growth | 2034 Report. Retrieved September 24, 2025, from https://www.businessresearchinsights.com/market-reports/silicone-dolls-market-100229

  2. Hall, A., & Cai, E. (2023, December 11). Baby Doll Therapy Shows Promise for Managing Agitation in Patients With Dementia. Cleveland Clinic. Retrieved September 24, 2025, from https://consultqd.clevelandclinic.org/baby-doll-therapy-shows-promise-for-managing-agitation-in-patients-with-dementia

  3. Phillips, D. (2025, June 22). Hyper-realistic baby dolls spark moral panic and legislation in Brazil. The Guardian. https://www.theguardian.com/world/2025/jun/22/hyper-realistic-dolls-brazil

  4. The Guardian. (2025, June 22). Hyper-realistic baby dolls spark moral panic and legislation in Brazil. Retrieved September 24, 2025, from https://www.theguardian.com/world/2025/jun/22/hyper-realistic-dolls-brazil

Latest News From LifeStance Health

Authored By 

MK Clarkin, MSW, LCSW
Head of Therapy Services

MK Clarkin, MSW, LCSW, QMHP is the Executive Clinical Director of Psychotherapy Services at LifeStance Health, where she supports thousands of therapists and clinical directors across 12 states. A Licensed Clinical Social Worker and Qualified Mental Health Professional, MK specializes...


Reviewed By

Stephanie Thomas, M.Ed, LPC-S
I am a Licensed Professional Counselor Supervisor licensed in Texas with over 15 years of experience working as a Clinical Therapist, Clinical Director and Executive Director. I have worked with clients with a wide range of mental health concerns including depression, anxiety, relationship issues, parenting problems, career challenges, and chronic mental illnesses to include bipolar disorder and schizophrenia. I have also served survivors of trauma including physical abuse, sexual abuse, emotional abuse and human trafficking. To better serve the population impacted by trauma, in 2018 I became a TBRI (Trust Based Relational Intervention) specialist. My counseling style is warm and empathic. I believe in treating everyone with respect, compassion and cultural competence. My approach naturally combines cognitive-behavioral therapy with mindfulness and solution focus techniques. If you feel that my background and expertise compliment the changes you are looking to make toward a more fulfilling life, I am here to support, educate and empower you!