Rejection therapy began as a social self-help game designed to help people face the discomfort of rejection head-on. The rule is simple: once a day, you must intentionally put yourself in a position where rejection is likely. For example, you might ask a stranger for $100 or request a discount in a store where discounts aren’t offered. The goal isn’t to succeed in these requests; it is to become more comfortable with the possibility of being told ‘no.’
Completing 100 days of rejection therapy is often considered a milestone, and many people share their stories online about how this practice may help some individuals reduce fear and build confidence over time.
Although not an evidence-based treatment on its own, rejection therapy draws from the principles of exposure therapy, a well-established psychological intervention where individuals deliberately confront fears instead of avoiding them. In therapy, I often guide individuals through situations that provoke anxiety so they may practice staying engaged, even when it feels uncomfortable. Over time, this approach may help build flexibility, resilience, and confidence in the face of rejection.












